No matter how much you beg us for sales enablement content, you'll end up frustrated, like you're screaming into the void. You'll see us publishing fluffy "educational" articles in the name of driving traffic and building brand awareness, not content that helps you close deals faster. It's this disconnect that may be a big reason why only 27% of B2B leads from marketing to sales are considered remotely qualified.
So why am I writing this if I'm part of the problem? Because a lot has changed in the 24 months since that exchange happened. For example, a few months ago, during a content brainstorm with the sales team, a member of our sales industry mailing list had this to say: "This is the most valuable meeting on my calendar." Now - thanks to our revenue content manager John Becker - our sales team often says: "
Wow, if you're going to create that piece of content, I'll use it for tomorrow's deal." Don't you wish you could tell your marketing team what they created for you? I bet you will. That's exactly what we'll let you do together through this article, during which you'll learn: What Exactly Is Great Sales Enablement Content How to Effectively Express Your Sales Content Needs How to provide productive feedback on the content you receive Now, let's dive into...