Monitor our efforts. content-marketing-metrics-you-should-measureImage Credits Featured image: Razvan Gavrilas In-post screenshots: taken by Razvan Gavrilas This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine. It's evident that search engine marketing (SEM) is becoming more mainstream as businesses continue to engage, create intent, and convert users online. Many industry experts call SEM PPC (pay-per-click). However, SEM is actually both PPC and SEO. In many ways, SEM is an ongoing experiment for many companies, as it has only been fully adopted since the late 2000s. Among other marketing tactics, SEM captures the largest share of online spend at 47%. And with mobile ad spend surpassing desktop and Bing taking over 60 million of the 170 million searches in the US, we're going to see the market landscape shift rapidly in 2016.
Bing Ad Network Audience So what fax list does this growth mean for the future? Since my business currently operates on both ends of the spectrum (with SEO and PPC services), I thought I'd share some of my favorite ideas and thoughts for getting the most out of your SEM work, especially PPC, and how it can help you grow. your business. The case of SEM A good SEM can become a multiplier. It acquires customers at low cost, creates an opportunity to geolocate your audience and amplifies the impact of your advertising campaign. Leveraging the strengths of SEM requires knowing what you are working with and what your competitors are working with around you.
However, if you've never used Google or Bing Ads before, while powerful, they can also be overwhelming . If you walk into this jungle with no questions asked, you can easily get lost and never bring home the audience that is out there waiting for you. ConversionXL's Peep Laja says, If you're not using PPC, you're making a conscious decision not to use every channel available to you. But is there really a strong case to be made for SEM, especially PPC, in 2016? in 2016: Google's local 3-pack now includes paid ads Google removes ads from the right sidebar Bing says 25% of all searches are voice searches.