In short, you want to see that the site is getting links from high-quality sources. Use the same criteria from above. 5. Editorial Standards Why are diamonds valuable? Because they’re difficult to get! That’s why you should focus on getting links on websites that have high editorial standards. editorial guidelines The harder it is to land a backlink, the more valuable it is. The opposite is true, as well: The easier a backlink is to get, the less valuable it is. 6. Outbound Link Quality Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other trustworthy outbound links. Enter your domain into Ahrefs Site Explorer and go to “Linked domains” under “Outgoing links”: Ahrefs linked domains Examine every prospective website and ask: How are they linking out?
Are the outbound links relevant? Are the outbound links going to respected, trusted sites? Do the outbound links look natural, or do they look like paid links? 7. Indexation Nothing is more important than making sure you get links on indexed websites. If the site isn’t indexed in Google, then your links will be worthless. Go to Google and search “site:example.com”. If they don’t show up, avoid the website. Now that you know what a quality backlink looks like let’s talk Cork House Clearance Services about what links you should AVOID. 3 Types of Backlinks to Avoid in 2022 If you review the 7 characteristics of quality backlinks above, you’ll see that the following types of backlinks don’t qualify. Most websites aren’t relevant, don’t have traffic, have no editorial guidelines, and have horrific outbound links. Here’s the first example: 1. heard of Private Blog Networks (PBNs), but public blog networks are different. Both are risky because it’s artificial link building. However, private blog networks are slightly less risky because they can be disguised better. On the other hand, public blog networks are nothing more than link farms that are easily detectable. Look at this website that’s using public blog network links: Most public networks don’t even bother to block third-party crawlers like Ahrefs. The truth is if it takes me two seconds to see that you’re using public network links, then what do you think Google can do? Here’s what an actual public blog network looks like:
Stay away from these links if you want to avoid getting penalized. 2. DoFollow Blog Comments Here’s what they look like: These links hit the “authority” quality criteria for links. However, they greatly miss the mark with everything else. Plus, you don’t want your website in the same neighborhood as some of the outbound links you’ll see. 3. Web 2.0s The thought process for using web 2.0s is similar to DoFollow blog comments. You’re trying to leverage the existing site’s authority like Wix: However, web 2.0s adds another level because they attempt to add artificial relevance. web 2.0 backlink example So what’s the problem? Well, they aren’t editorial links, the content is low-quality, and you don’t benefit much from the authority because it’s on a subdomain. Plus, the only way web 2.0 backlinks can have any benefit is if they’re indexed. And guess what? They’re notoriously difficult to get indexed on Google unless you build tier two links. Now you know what backlinks to avoid like the plague. But now an important question arises: What’s a Good Number of Backlinks? The key to knowing how many backlinks you need is to examine your competitors. And this process is called a backlink gap analysis. Here’s how to do it: 1. Identify a qualified keyword target If you don’t know if your keyword is “qualified”, then watch this video: