Advertising Continue reading below 7. Some industries are doing really well Medium will not suit everyone. However, some industries have very good, well-established audiences. Topics that do really well on Medium include: life learning Business Entrepreneurship Startups Culture Technology Policy Marketing posts work well, as long as you don't get too tactical. 8. You can generate new social media followers You initially use Facebook and Twitter logins to build your Medium audience. But then a funny thing happens. Medium will start helping you generate new Facebook and Twitter followers. One thing I do is put an "About the Author" footer in all my articles, which includes links to all my social profiles.
Twitter, Facebook, LinkedIn and Instagram - as well as, of course, a link to my company website. Medium is actually the number one hair masking service driver of traffic to my Facebook page! 9. You can run your own post Another great way to gain exposure is to create your own Medium post. So even if people don't follow you individually, but start following your post, chances are they will start getting exposure to your content anyway. Advertising Continue reading below I started a post called Marketing & Entrepreneurship which features tips and news on social media marketing, online advertising, search engine optimization, content marketing, growth hacking, strategy mark, etc He has over 10,000 followers so far.
Many brands have actually abandoned traditional blogs and are now publishing on Medium. 10. Minimal effort! It's crazy. Look at these stats - all from syndication columns I've written and published before. Nothing new or original required! average-publication-statistics Hope this helps you understand the awesome power of Medium, especially for your personal brand. You can gain an impressive amount of traction by republishing your existing content with minimal effort. Advertising Continue reading below Bottom line: There's a lot to like about Medium. So what are you waiting for?