If you run an e-commerce site, you certainly know how important website content is. Site content can easily drive heavy traffic to your shopping platform and generate huge revenue as a result. But, the main problem is that most marketers tend to think "if I post more content, I'll get more leads", which actually only benefits content developers: they get paid for creating it. . According to SEMrush, content created without any plan is just a bunch of words, videos and images thrown away, nothing special for e-commerce development and website promotion. On the contrary, a well-organized content strategy can dramatically improve conversions, increase traffic, and boost the sales funnel. Interested?
Next, it's time to cover the basics of creating an e-commerce content strategy! What is content strategy? In general, content strategy is the employee data ongoing process of turning business goals and specific goals into a specific plan targeted at achieving them using content as the primary tool. Content strategy not only involves writing high-quality, relevant information, but also using it for the right tactics and business goals. As a result, the website gets higher traffic, more customers, and better business engagement. The main goal of content strategy is not just to publish a few articles.
A good content strategy includes in-depth analysis of the site, search engines, audiences to create and deliver usable and useful content for end consumers. In addition, content strategy is also one of the key elements used for search engine optimization (SEO): good quality content and link building are the two critical aspects analyzed by Google to rank a site. web for research. That's why over 70% of marketers now consider content development to be the most effective SEO tactic, according to HubSpot. Needless to mention, created once, such website articles can generate tons of free traffic for years!