Other automations as smart bidding is optional, but with its rate of improvement, it's only a matter of time before even the most avid fans of manual PPC simply won't be able to Industry Email List make a big enough difference to be able to charge a living wage for their textbook. bid management services. Machines are simply better at doing the math that predicts Industry Email List future conversions and using that expected conversion rate to turn an advertiser's business goals around CPA or ROAS into a CPC bid that the ad auction can use to Rank the ad against all others.
That said, remember that smart bidding is not the same as auto bidding. Part of the deal management process is automated, but there's still work for humans to do. Things like setting goals and making sure measurement is working are just two examples of Industry Email List such tasks. Smart bidding does not mean that the entire auction management process Industry Email List is automated. Account managers should always monitor dials for seasonality, conversion types, and fluctuating margins.
These well-defined processes are great things to automate so they can be layered with Google's Smart Bidding automation. Besides the need to adjust for Industry Email List seasonality, special promotions, and determining how to connect these limited controls to business goals such as acquiring new customers, increasing store visits, or increasing repeat sales, most Industry Email List of companies still care about profits. Despite what we may think after hearing about Uber's $1 billion quarterly loss, the reality is that most companies don't have hordes of cash from VCs and a recent IPO. ,