It helps me gain insight into what we need to do to take you where you want to be. You can also suggest signing an NDA for peace of mind. 2. What are your main goals and KPIs? You probably have a good idea of what their goals and KPIs should be. advertisement Continue reading below However, a direct answer to this question can prove enlightenment. This information provides the issues that clients need to understand whether goals and KPIs are realistic and achievable.
Target 3. What is your current ghost mannequin effect ROI and target ROI? Some companies don't know how to answer this. that's ok. But if so, it will give you a good understanding of how well they are doing with the current setup and how much you can improve it. advertisement Continue reading below Find their average customer acquisition costs and, ideally, try to categorize them by marketing channel. This may reveal the need for conversion tracking reviews and audits that can be incorporated into your proposal. Tip: Make sure you're tracking your phone as well as all standard conversion tracking.
Understand key demographics and psychographics. Dirty research can help you find entirely new target customers in untapped markets. Then they open their arms and welcome you to the team! 5. Which country are you targeting? If your potential clients are planning world domination, you need to drill down into your preferred geoposition. This could open up the issue of agencies offering multilingual SEO (if that's what you do).